Be Ethical Training – Born out of lockdown

Be Ethical Training – Born out of lockdown

It has been 220 days since lockdown restrictions took hold in the UK. Since then, the ups and downs have been pretty immense from a personal and business perspective. The lows lasting a lot longer than the highs. 

I remember the week before the restrictions took hold, Heather and I were spending time with her son in a coffee shop in Chester. We were discussing her coming back from maternity leave in June and working together as CSR consultants. 

Then the lockdown was put in place, on the 23rd March, a very dismal day. 

I went into such a dark and sad place for a few days. I couldn’t imagine how small business owners were going to survive. As a freelancer in CSR and marketing, I immediately thought that my clients wouldn’t be interested in my services during this unprecedented time. I had also seen my short stay rental business experience thousands of pounds of cancellations in less than a week, bookings as far as October 2021 being cancelled. It hit me hard! 

I managed to secure two small pieces of work during April and May, but my income had reduced by 90% overnight. The support from the government was very generous, and I was grateful that I could breathe and reassess without trying to find work to pay my bills. I took the time to think about what business would look like once we got back to ‘normal’. 

By June, I had stopped waiting for ‘normal’ to return and had started to book on to events and training, together with joining a marketing peer group to help with motivation and goal setting. I had spent time developing the property business so we could welcome guests back and had a goal of employing someone to take over the reins.

Within a couple of weeks, it was like I had turned on a bright light in my mind. I was ready to get out there and be able to serve current and new clients again. 

Heather was keen to get back to work, but I still wondered how we would service clients without being face to face with them. How could we engage with internal personnel to build their responsibility programme without visiting their office? How could we qualify a client without meeting them? 

Heather and I had bounced ideas around, tried, tested and failed with a few of them. Then we realised that being face to face was no longer normal. 

Online had been the lifeline for many businesses and the ‘norm’. Working from home, training and delivering courses had all happened online.  

Our experience has shown us that it can take up to three meetings with a potential client before they employ us, or not. We had to find a way to qualify them without this interaction. 

An online survey could do this – and this was when Be Ethical was born! 

Our first survey wasn’t long enough, our second survey wasn’t comprehensive enough. Our website couldn’t speak to a plug-in we needed and the more we researched and explored the subject the bigger the survey became. 

This was no longer a qualifying survey, it had become an in-depth, comprehensive survey that could genuinely help a business to clearly identify all their current and future activities. This was now a service. This was now our business offer. This was Be Ethical. 

Our survey covers 8 sections, from culture and values to workforce sustainability. It focuses on accountability and ownership. It builds a clear picture of all the great work taking place across an organisation. And our recommendation report gives further insight and offers a benchmark for activities in an industry and region.  

Here is a little bit more about taking our survey, click here

And after the survey, three more steps……..

Step 2  Candidate development and/or recruitment

Step 3  An 8-week training programme

Step 4 A 6-month coaching programme

Next week’s blog covers Candidate Development